Convergence of radio and new media: The case study of Islamic Republic of Iran

Radio is a long-standing media that has been able to interact with new media while retaining itself in the audience's media consumption basket. In this paper, focusing on the theory of media convergence and using the combination of documentary research and case studies, we study the measures taken for the convergence of radio and the new media in the IRIB that interactive production and distribution is core concept in it. In the research findings section, a large division of the functions of new media into two parts of the process of radio production and the process of broadcasting-targeted distribution of radio content has been studied. The prominent aspect and relative advantage of the new media is the transformation of the audience into the user and his participation in the production of content, which is important in the conclusion of the current research that is in the planning of the convergence of radio and modern media in Iran (which is presented with a schematic model) More emphasis has been put on the use of modern media as a means of targeted distribution, and less emphasis on interactive content production.