Designing A Strategic Model for Effective Factors in Implementation of Green Productivity in Sport

The research is to design a strategic model for effective factors in implementing green productivity strategy in sport. The present research was Descriptive -analytical and carried out in mixed method (qualitative-quantitative). The statistical population in the qualitative phase included 20 environmental experts and sports management professors and at the quantitative phase of all sports managers and environmental experts and university professors.Since the statistical society was non countable and varied, 357 people were chosen through purposeful sampling, judgment method and mastering research.In qualitative phase, through semi-structured interviews, the data were collected and, after encoding, a researcher-made questionnaire with 39 questions was prepared. The formal validity and normal distribution of variables were verified and the reliability coefficient of the questionnaire was 0٫86. In data analysis, using SPSS.16 software, a significant level (P ≤0٫05) was used. To test the pattern and identify the relationship between variables from structural equation modeling and to rank the importance of each of the components, Matrix-importance-performance analysis was used.The results of the research identified seven factors of education and research, human resources, culture and attitude, laws and regulations, control and supervision, management and planning and physical as factors affecting green productivity in sport. Also, there were positive and meaningful relationships between all variables. Therefore, the implementation of the green productivity strategy in sport requires attention to the factors mentioned above.