Analysis of Barriers to Furniture Exporting in Iran Using Interpretative Structural Modeling (ISM)

In this paper, barriers to the export of furniture from Iran have been identified and ranked using interpretative structural modeling (ISM). In order to identify the barriers to export, first the research background was investigated and a list of barriers was extracted. Then, with a number of experts in the field of furniture production and sales, in-depth interviews and semi-structured interviews took place. The integration of barriers from theoretical studies and field studies was considered as the final list. In the next step, the relationship between the barriers was investigated pairwise, and the matrix of paired comparisons was completed. based on interpretive structural modeling and final conceptual model, the level of each of the barriers are recognized. Modeling results indicate that Iran's weak political relations with other countries are the main driver of poor export. Secondly, exchange rate fluctuations, lack of supply of raw materials and poor relations with embassies are also among the root causes.