Analytical Study of Celebrity Culture and of IRIB Interaction with Celebrities

Celebrities are one the resources that media resort to them to attract audiences and more likely they love to be seen and earn money in the media. Thus, there is a mutual relationship by which each side tries to achieve its goals. But in this interaction, there are problems and issues that create costs for both parties. In this paper, in the theoretical section, two Driessens and Nayar theories were proposed. Then, with the objective sampling method, 15 experts in communication, media and cultural fields were interviewed and the most important themes related to the present and desirable status of IRIB interaction with Celebrities were classified and analyzed by MAXQDA software. The results of this study indicate that to improve and enhance the interaction of celebrities and IRIB, based on the model presented in this study, a clear policymaking could be designed to educate and introduce young faces; And in terms of material and intellectual properties in the field of artistic activities such as stage, environmental advertising and cyberspace, define and formulate a new system of reciprocal rights for national faces and the media.