The purpose of this study is to investigate the effect of green supply chain management measures on export performance considering the mediating role of environmental performance among Rasht industrial town companies. The research method is applied and is a descriptive survey. The statistical population of the study is Rasht Industrial Township companies with 80 companies. The questionnaire is distributed among the managers of the company and the census method is used. 80 questionnaires were distributed among them and finally 74 healthy questionnaires were analyzed. Data were analyzed using SPSS22 and SmartPLS software. The results show that green supply chain management practices have no positive effect on export performance while green supply chain management practices have positive effect on environmental performance and environmental performance have positive effect on export performance. Finally, it can be concluded that green supply chain management measures have a positive effect on export performance due to the mediating role of environmental performance.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
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