Analyzing and investigating the indices and factors of creative tourism in urban rusty contexture of Isfahan(Case study: Joybere quarter)

the main purpose is analyzing the indices and factors of creative tourism in rusty contexture of Joybare in Isfahan.

the method of the study is descriptive analytic and the tool is a researcher-made questionnaire with 55 general and special questions. The statistic population was inhabitants of Joybare in Isfahan about 11363 people. The sample size was calculated 156 people by Sample Power software. Validity was face validity and reliability was 0.923 by Alpha Cronbach’s coefficient. Analytic and inferential analyses have been performed by SPSS, one sample T-test, ANOVA, LSD, Duncan, and friedman tests.

The results of t-test shows that status of factors of cooperation, service and welfare facilities, reconstruction and mending, cultural attractions and historical monuments have been less than the mean average of the test. Informational factors, advertising, creativity, and value creation have been in half average status in tourism.

the results of ANOVA test with significant level of 0.009 demonstrate inequality of the average of the status of factors of development of creative tourism. For confirmation of the difference of the effect of the investigated factors; creativity and value creation in tourism along with notifying and advertising have been put in a separate group. In the results of the rating the status of the indices of creative tourism by friedman test, the highest level of average at first step is related to the variables of creativity and value creation and next to reconstruction and mending.