Explaining factors affecting tourist attractions in the city of Some Sara, using a hierarchical analytical model

Today, the tourism industry as a dynamic and inclusive system embraces all the pillars of a global community. Tourism is one of the world's largest industries and affiliated with a large part of the global economy, a phenomenon that is characterized by high mobility in economic, political, Has a social and environmental impact that has an impact on the economic, social and environmental factors, resulting in various effects and consequences. From the issues and problems of the tourism sector in Iran, the position of the tourism sector in the country's planning system, planning and management weakness, lack Trained program for tourism, weakness in infrastructure and circulation services. The study area of this research is the city of Soyma Sara. This city, having natural and human potential, can become one of the tourism poles and one of the major tourist destinations. The present paper is an explanation and ranking of effective indicators for sustainable tourism development. The research methodology is descriptive-analytical, library studies and questionnaire, and it is based on the assumption that what indicators are effective in the development of tourism in the city. The results show This region is one of the most beautiful and most talented areas in the province. It is one of the tourist hubs. Considering the capabilities and potential of the study area with the development of infrastructure and tourism services, quantitative and qualitative tourism can be taken in the light of developments Tourism in this area.