The impact of prior knowledge on entrepreneurial success with the mediating role of entrepreneurial alertness (The case of fast food businesses in the city of Isfahan)

This research considers the effect of entrepreneurial knowledge on entrepreneurial success with the mediating role of entrepreneurial alertness in fast food businesses in the city of Isfahan. This research is an applied research in respect to its purpose and correlational descriptive in respect to its methodology. The population of this study comprise of 1366 fast food businesses and by simple sampling and using Morgan table 297 businesses are selected. The instrument of data collection was the standard questionnaire that the reliability and validity of the questionnaire was approved and one questionnaire has been given to per business and it has been answered by the owner of business. For testing hypothesizes, the way of Partial Least Squares and SPSS software was used. The result of testing hypothesizes shows that entrepreneurial knowledge and all its dimensions have positive effect on entrepreneurial success. The mediating role of entrepreneurial alertness also is confirmed in effecting entrepreneurial knowledge on entrepreneurial success.