Identifying and Ranking Effective Factors in the Implementation of Open Service Innovation (Case Study: Ghavamin Bank)

The nature of innovation generates changes in products or services, as well as changes in their production and supply, with the aim of meeting the needs of new markets and customers’ changing needs. Making these changes requires looking at links, discovering opportunities, and using them. Understanding the nature of innovation and its importance are among crucial and fundamental issues in the present era. The purpose of this paper is to identify and rank effective factors in the implementation of open service innovation in Ghavamin Bank.

In this research, descriptive-correlation method has been used. The statistical population of this research includes the experts of Ghavamin Bank. In order to collect data, five questionnaires were used based on the research variables. The research questionnaires were distributed after the affirmation of validity and reliability.In order to analyze the data, structural equation modeling approach was used based on partial least squares. And also, Shannon Entropy method has been used in order to wight the data.

The applied model showed that the implementation of open service innovation depends on resources, organizational, environmental and interactive factors, where the resource factor has the most impact.

Due to the high effects of external resources, Ghavamin Bank should increase its focus on the development of technology and business models related to electronic services. In this regard, joint ventures and partnerships with fintech companies can create a new field of innovation.