A Survey on the Relationship between Product Market Competition with Cost Stickiness Behavior and Corporate Governance

This research investigates the impact of product market competition on cost stickiness behavior and corporate governance. To achieve this goal, 200 companies were selected as a statistical sample and the required data were collected using the Codal database for a period of six years from 2013 to 2018. The product market competition is our independent variable. The cost stickiness behavior and corporate governance are considered as dependent variables. Also, the effect of independent variable on the dependent variables has been tested by using the multivariate regression. The results of the research show that increasing the market competitiveness of the product does not make the costs display more sticky behavior. In other words, product market competition has not significant relationship with cost stickiness. In addition, the results of statistical tests indicate that there is no significant relationship between product market competition and corporate governance in the entities studied in this research.