Media popularity,a tool for advancing new dissemination activities of social media

These days, development of communications including communication and Media Technologies have changed the life of mankind and brought about a new era. The most rapid expansion development has taken place in online social media that have profound influence. The social messaging programs too, because of their characteristics such as easy availability of the Celle Phones (Mobiles), interactive attraction and … have grown more rapidly than other social media and in information dissemination, have good performance. The social media have secured a special status among information dissemination media and are considered as a new generation of media. In an era that struggle to survive has become a serious challenge for all organizations, social media, active in news dissemination, face the same challenge and unsuccessful social news media disappear quite rapidly. Under the current situation, being popular and remaining so and improving the existing rating are essential for promotion of new social media activities. This article is intended to explore the question of popularity of the social media news channels. This study is based on conceptual and reviewing method which means documentary and has been conducted through library studies of definitions, analysis about the popularity of media, soft popularity variables, news channels and other media and their condition in Iran has been extracted from books and national sources.