Analysis of the reading of educational messages TV series Review of reading of female viewers of Paria TV Series

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The aim of this paper is to study understanding and reading of the educational messages of TV series and finding answer to this question that what is the reason and motive of female viewers from watching Paria TV Series. This study has been conducted based on quality analysis method and profound interview techniques and 40 female viewers of 20-50 years old have been interviewed for this purpose. The obtained results show that the female viewers of the Paria TV Series based on various personal tastes and motives, have sat down and watched this TV series: improving their information, public awareness, getting rid of occupations of daily life, identifying themselves with characters of the series, management of the foundation of the family life is among the reasons behind watching this TV series by women. Female viewers based on their daily personal habits, have various interpretations and understanding from this series. Watching this series has improved the collective knowledge of the female viewers about AIDS and ways of fighting this disease. The awakening nature of publicity and awareness of social media with respect to Paria TV series is quite evident and the said series in addition to entertainment have provided some useful information about the HIV to viewers. Meanwhile, women have learned something from the inter-personal relation of the Series characters and have made use of what they have learned from this series in the interaction within the personal and social environments.
Language:
Persian
Published:
Pages:
43 to 66
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