Estimation of recreational value of Ilam Mellat Park using conditional valuation method

In this study, the recreational value of Mellat Ilam Park(MIP) and the WTP rate of visitors to this park were determined using a conditional valuation method (CVM) and a double selection questionnaire. Sampling was done randomly from the visitors of (MIP) during the spring of 1397. In order to determine the sample size of the pre-test, the design was completed by the visitors and then, using the Cochran formula, 245 questionnaires were determined. To measure the willingness to pay visitors, the logit model was used and the parameters of this model were estimated based on the maximum likelihood method. The results show that 86.9% of the people surveyed are willing to pay an amount for recreational use from the(MIP). The average willingness to pay visitors for the recreational value of this park is 8925 Rials per visit. The average willingness to pay each household with five people were, equivalent to 45,000 rials. The results show that the variables of: proposed income entrance, monthly income of people, the number of visits to the park per year, the number of hours per visit, the level of satisfaction with the environment and facilities of the (MIP), the security of the park are significant and the likelihood of a willingness to pay for recreational use (MIP)are effective. Age, gender, marital status, education level, number of households, household head, health, access to drinking water, satisfaction rate of children's play equipment is not meaningful, but despite the meaning of the signs Expected.