Critical Analysis of the Definitions of “Beauty of Demand” (hosn-e talab) and a Novel Explanation

Beauty of demand is a literary figure in which the need for something is expressed and pleaded in a pleasant and effective way for the audience. This literary figure is expressed in different kinds of poetic formats based on certain characteristics such as need, type of pleading and audience. The elements of the structure of the poem such as words, imagery, tone, emotion and setting combined with other factors such as the character of the poet, poetic style, audience, political, social and economic condition of the time lead to expressing the demand, which have not been mentioned in previous rhetoric books. This paper has analyzed previous critical commentaries and definitions of demand to reach a new definition.