Investigating the effect of Human-Social and Technical-Engineering Factors on Predicting Traffic Behavior of Tehran Drivers

Modifying the traffic behavior of drivers is one of the key issues in reducing accidents in countries. In the meantime, three human, social, and technical-engineering factors influence driver traffic behavior, and interventions in each of these components affect driver behavior.

In this study, it has been attempted to qualitatively investigate the drivers 'traffic behavior based on these three factors and to determine the characteristics of each of these components and their impact on the drivers' traffic behavior. This can assist traffic constellations in predicting driver traffic behavior. In the qualitative section, through in-depth and semi-in-depth interviews with transport elites through planned content analysis, the factors affecting driver behavior were explained and ranked the effects of each of the factors.

Among the three mentioned factors, at first social factor and external controls were considered as the most effective factors on driver's traffic behavior and secondly, individual factor and third, technical and engineering factor in road and automobile domain. In the continuation of this study, the Friedman statistical test has identified and explained prioritizing the attributes in each of these three factors.
Suggestions: It seems that social controls can regulate much of traffic behavior and work to change and modify traffic behavior in society. To change the research on traffic behavior, one must consider each of these three factors in view of the impact of social factors. Take action on traffic behavior. In order to change the research on traffic behavior of driver   should be taken the necessary actions considering the approach of influencing social factors on traffic behavior