he examination of political participation and voting behavior of Tehrani people with emphasis on role of the national media: case study of 11th Iran's presidential electionDr, Hassan Shamsini Ghiasvand
The examination of political participation and voting behavior of Tehrani people with emphasis on role of the national media: case study of 11th Iran's presidential electionDr, Hassan Shamsini GhiasvandShirin Raoofi AvghanyAbstract:In new era the role of media,particularly new media, in shaping of voting behavior is more prominent than the past. The research considers many variables, including the national media in shaping people's vote in 11th presidential elections. The findings indicate that there is a meaningful relation between presidential debate and political participation of Tehrani people in 11th presidential elections. The results show that the total 400 respondents to the questionnaire placed high priority on receiving information about the election from the national media. This demonstrates the position of the national media among other media. Furthermore, there is a meaningful relationship between the kind of media (information source) and political participation of Tehrani people. In fact, the more the citizens use the national media, the more they participate in the elections. The citizens, also, believe that the national media was successful in the transparency and the expression of candidates' views.Key words: Elections, Presidency, Iran, National Media, political participation, Tehran
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