The impact of participative strategic planning, strategic flexibility, change-oriented organizational citizenship behavior on strategy implementation

By increasing the level of environmental changes, strategic planning and its accurate implementation has considered by the researchers, as a useful solution for maintaining competitive position and organization Survival. According to many experts, planning and successful implementation of strategies requires the participation of all levels of the organization and without their cooperation, achieving this goal will face numerous challenges. On the other hand, strategic flexibility and change-oriented organizational citizenship behavior are among the factors that play a significant role in strategy implementation. Accordingly, the purpose of this paper is to examine the effect of participative strategic planning, change-oriented organizational citizenship behavior, and strategic flexibility on the strategy implementation in small and medium sized industries. The research is a survey and the statistic sample is 243 employees and executives working in companies in Kerman industrial areas and questionnaire was used for data collection. For data analysis, structural equation modeling method and AMOS software were used. Findings indicate that the participative strategic planning has a significant positive impact on strategic flexibility, change-oriented organizational citizenship behavior and strategy implementation. Findings also showed that strategic flexibility and change-oriented organizational citizenship behavior can lead to successful implementation of the strategy.