The vigor-creating and social health of academics:A Grounded Theory Method

The comprehensive mission of universities for providing individual and social health and dynamics for the members of its society has already been defined. However, at present, the most prominent problem for which university members are struggling for is in terms of the so called epidemic ‘institutional disease’ which has endangered and diminished the health and dynamics of university vigor and dynamism of human resources of universities. The purpose of this study is to present a paradigm model of social vigor-creating strategies in the environment of universities. The research is a practical one in terms of purpose, and it is based on the analysis of existing social barriers for the creation of vigor at universities, and for identifying, compiling and prioritizing strategic and operational programs. Data collection was conducted using a study method, a targeted observation,  semi-structured interviews, as well as document review related to the strategic and operational programs of universities in the period of time between 2016-2018. The research methodology is a qualitative one based on the analysis of 20 university expert responses, and it uses the Colaizzi method for social vigor-creating of members, open and axial coding. Based on the findings of the research, the narrative of the grounded theory of social vigor-creating, which explains the social vigor of the human resources of universities, was as follows: universities can create social vigor by establishing strategic human resource management under the influence of three necessary and sufficient conditions for the development of positive psychological resources of members, support for family and social responsibilities of members, and the maturing-oriented structure strategies through empowerment branding of  university members in the target population. It is hoped that the reflection of the latter would be presented in the blossoming of talents and educational, research, and administrative dynamics of university members (production and scientific sharing) as well as  respond to the social and contextual needs (qualitative, specialized, knowledge, and monetization) of universities.