An Analysis of the Factors Affecting Managers' Behavior to use Knowledge Management in Sporting Businesses

The purpose of this study was to analyze the effective factors on the behavior of managers in order to benefit from knowledge management in sports businesses. The research method is an exploratory, qualitative approach . As Data-based method and interviewing were used to collect data, sampling was done theoretically and by using the judiciary method n order to analyze the semi-structured and fundamental data, MAXQDA software was used. The results of the analysis of the coding and coding process showed that the resources and equipment and orientation and organizational vision as the underlying conditions, the use of knowledge, communication in the organization, the speed of accountability, group participation in the organization, the use of technology and Office automation, use of information management systems as causal conditions, employee characteristics, managerial skills, and organizational structure as intervening conditions affect the behavior of managers in benefiting from knowledge management in sporting businesses. Therefore, sports organizations, as the main caretakers of the country's professional sport, should follow the advancements in the world of knowledge management in the field Knowledge management should be used as a driving force and effective factor in advancement and The success of sports businesses and the challenges they face.