Process Model of Tourism Culture Categories with Fundamental Data Theory

Culture is one of the factors that tourists consider when choosing their destination, and what the cultural level of the host society is and what its cultural differentiation is from other nations. Understanding the culture of the community is therefore one of the ways to attract tourists by enhancing their competitive advantages and identify the weaknesses to solve them.The methodology of this research is qualitative and based on the grounded theory. Data is collected through interview and observations. The research community consisted of thirteen people selected from tourism experts including university professors, officials and tourism industry activists. The research was conducted by snowball method with theoretical saturation criterion. The findings of the interviews are coded (open, axial, and selective) and the concepts and categories obtained are analyzed. The core topic of this survey is "Tourism Culture", which covers other categories. The research findings have twenty propositions about this phenomenon. In summary, it can be said that the causal conditions include Identity circles, influencing others, the intrinsic interests of humans, Reflect on behavior and culture, cultural similarities Internal conflicts and self-adaptation, and Demonstrative behaviors. Familiarity with literature and travel algorithm, influencing other cultures, moving away from daily routine were Interfering conditions, and Strategies include identity preservation, interactive spaces, dissent, laws and regulations and policy making, As well as decreasing growth opportunities, declining economic growth, cultural integration, cultural divide, consumerization and commercialization of culture were the consequences.