Design of Content Marketing Strategy for Digital Business Services

Internet technology, as compared to previous generations of IT, provides better opportunities for creating a distinct strategic position for companies, provided that they understand the inadequacies between traditional and online approaches and allow for truly distinct design strategies Made The leading research poses the process of developing a marketing strategy for digital business. Qualitative content analysis method was used between 7 digital business experts to reach the theoretical ghost and the quantitative method of interpretive structural method. The present research is from the perspective of the purpose of applied research and development, and in terms of information gathering, descriptive research and survey type. In the results of the research, 31 components have been extracted and the relationship between this component has been presented in a process model. In the following, extracted components, five elements of the digital marketing business strategy were introduced.