Effect of income and cost of fans on the brand loyalty in football premier league of Iran

The study aims to investigate the importance of fans brand loyalty of Iraian primarly  football league, based on income and cost of fans.  The fans of two the most popular teams (Esteghlah and Piruzi) responed the questuionair. According to data estimation methods, sample size of this study was  considered 200 supporters of both teams.To investigate the relationships was used panel data. The results of these tests were performed using Eviews software.As a result, the income coefficient is obtained insignificant, But the cost was significant, and it obtained proper amount correlation coefficient with brand loyalty the correct .Thus bye increasing the brand loyalty, the cost will increase.