The Relationship between Informing Roles, Social and Educational Participation, Culture-Constructing of the Mass Media, and Development of Student Sports
The present paper aims to determine the extent of the relationship between the four roles of the mass media (i.e. informing, educational, social participation, and culture-making) and the development of student sports.
MethodologyThe study utilized a correlation survey research design with a field data-collection method. The data-gathering instrument was a48-item researcher-made questionnaire. Validity of the questionnaire was confirmed by 14 university professors, and its reliability was established by calculatingCronbach's alpha (α=0.92). The statistical population included physical education teachers of elementary, guidance, and high schools of Tehran. Morgan Table was used to determine the sample. Using the convenience non-random sampling method, 262 subjects were selected. Descriptive statistics were used to describe the data. Inferential statistics, namely the Kolmogorov-Smirnov test, was used to see if the distribution of data was normal. Chi-square (2χ) and Friedman test were applied to examine the significance of hypotheses.
FindingsThe results showed that there was a significant relationship between the fourfold roles of the mass media and the development of student sports at the level of P=0.05.
ConclusionIn order to save student sports from this situation and to improve its position in the media, the current programs have to be reviewed. Also, some strategies have to be taken toestablish a better interaction with media. An accurate and appropriate planning requires knowing the status quo as well as the desired status of the mass media in developing the student sports.
مجله پژوهش در مدیریت ورزشی, Volume:1 Issue:4, 2019
1 - 16
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