The Effects of Globalization on Social Identity of Women (Case Study: Bandarabbas City)

Cultural and structural evolution of recent decades have led to multiplicity and sometimes conflicts of identity-makers, and the spread of modernization in the global arena. This is performing identity crisis among many strata, especially women. This research was done with the purpose to study the effects of Globalization on Women’s Social Identity in Bandarabbas City. The population study consists of all women 15-45 years old of Bandarabbas city using Cochran formula, 250 women that belongs to the city were randomly selected as sample. The research methodology was a survey through which data were collected via questionnaire, its validity verified by face validity and its reliability was checked by Cronbach’s alpha. After collecting the questionnaires, descriptive and inferential statistics were used to analyze the data. The results of the research in the first step of testing the hypotheses of research showed that the variables of women's use of new cultural goods, the rate of use of information and communication technologies (ICT), and women's attitude toward gender role on social identity had a significant effect on the identity (P <0.01). However, women's awareness of environmental changes has not indicated a significant effect on women's social identity. Also, there is no significant difference between the effects of globalization on the social identity of women in Bandar Abbas according to demographic characteristics of age, marital status, employment status, and number of children. In addition, the results of structural equation modeling have represented that the empirically measured and structured reproduction model of the effects of globalization on the social identity of women in Bandar Abbas city is in a corrective state of relatively similarity and fit with the theoretical model. In addition, globalization variable has been able to explain and predict 0.602 of variance and dependent variable changes in social identity of women in Bandar Abbas city.