Study of Factors Affecting E-Commerce Adoption in Maftul CheshmehCompany

Article Type:
Research/Original Article (بدون رتبه معتبر)

Considering the importance of information and communication technology’sexpantion and using the electronic commerce by companies all over the world, asa way for trade and task, this research is done to identify the effective elements ofadoption of EC in Maftool Cheshmeh Company in Kerman. This research is done to study the adoption EC Model (SCUPOLA 2003 ) in order to identify theeffective elements on EC in cited company by the first questionnair whichincluded 7 items: government role, technology support infrastructure,management supportive behavior, culture factor, human resources, financialresources, market element (customer, administer, competitive situation.TAMmodel (DAVIS 1989) has been used to identify the employees attitude aboutEC in implementation. The second questionnaire which included 2 partsconsisting: perceived usefulness, perceived ease of using technology. 30questionnaires have been distributed among the first and second managers andhigh level employees of the company. The results issued from the gap analysis ofpresent and ideal state of EC implementation have shown that the company has agood situation concrening the"cultural factors" and the "management supportivebehavior" but relative to the "human resources training" and the "technologicalinfrastructures" important gap has been detected. The results have revealed thatthe "government financial facilities" shoud be more intensive in order to supportthe EC implementation in the Maftul Cheshmeh Company. The correlationanalysis revealed that there is a positive correlation between "market condition"and "supportive activities of goverment" on one side and employees attitudsrelative to the usefulness and the ease of using the new technology. It was provedthat data are not normal by Kolmogorov Smirnov test and research hypothesiswere confirmed based on their important using Wilkakson test The ranking ofpriorities issued from Fridman variation analysis disclosed that the importance offactors are as follows.1- technological support infrastructure2- managerial supportive behavior3- government facilities4-human resources5- financial resources6- culture factor and market conditionand the same analysis revealed that the present state of this factors are as followsin the company:1-Managerial supportive behavior2- culture factor3- financial resources4- technological support infrastructure5-market condition6- human resources7- government facilities.

Journal Of Economics and Business Research, Volume:2 Issue: 1, 2011
67 to 76  
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