A Study of Customers’ Satisfaction with the Services Provided in Outdoor Amusement Parks in Tehran
ObjectiveThe present research aims to study theextent of customers’ satisfaction with the services provided in outdoor amusement parks in Tehran.
MethodologyThe applied methodology was that of descriptive, being a survey in terms of performance and applied in terms of objective. The data-collection method was that field, using a researcher-made questionnaire. Validity of the questionnaire was confirmed by a panel of professors of sports management, and its reliability was established by calculating Cronbach's alpha (=α0.92). The questionnaire was designed with a 5-point Likert scale.
FindingsThe results were indicative of the average satisfaction of the respondents withthe services provided in outdoor amusement parks in Tehran. Also, there was no significant difference between the views of men and women in this regard. There was a significant difference between the extent of satisfaction and income.
ConclusionGenerally, most respondents were moderately satisfied with the services provided in Tehran amusement parks. Low satisfaction with the ticket price reflected its high cost for the respondents.
مجله پژوهش در مدیریت ورزشی, Volume:1 Issue:3, 2018
35 - 50
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