Analysis of Individual Features and Behavior Motivations in Charitable Giving; Economic Approach

The key objective of this article is the test of the effect of individual characteristics in charity giving. The methodology based on descriptive researches and main tool for gathering data is questionnaire and to analyze the data R software is used. Sample include of 389 people, by proportional allocation in Regions in Mashhad.The results show that the women more than men, tend to do charitable behavior. Owners are more than tenants have charity behavior. There is significant relationship between the education background and doing charity activity. Among the income, age and employment with charitable activities is not a significant relationship. Finally, the results of mixed logit model indicate that individual motivations of charity behaviors namely altruism, warm-glow and Conspicuous Increases probability of giving, And the mean of coefficients of these variables are significant and positive.