Investigating the effect of flood risk perception on preventive behaviors through the attachment to place component (Case Study: Babol city)

Floods are one of the most devastating natural phenomena that cause many human and financial losses in urban areas every year. Regarding the above problem, the present article attempts to address goal of determining the relationship between each of the variables of place attachment, risk perception and preventive behavior in order to reduce the damage caused by flood. The research method in this study is a descriptive-comparative study and is based on documentary study and questionnaire and performing hierarchical and multivariate regression tests and Pearson test in Spss. In addition, in this research, of field studies have been used to better understand the location of the site and to examine the physical, social and environmental issues. The results of the hierarchical regression test show that place attachment with a standard coefficient of 0/427 has a more significant effect on perception of risk. The results of multivariate regression show that the relationship between place attachment and perception of risk (with a power 1) is greater than the relation between place attachment and Preventive behavior (with a power of 0.97). Pearson correlation test showed that place attachment and risk perception (with a coefficient of 0.427) had the highest correlation. Therefore, to reduce the damage caused by the flood, it is possible to encourage citizens who are more at risk of flood to prepare for risks and conduct preventive behaviors through the positive effect of the place attachment, which is an important factor in increasing the risk perception.