Developing a methodology to improve the performance of joint invention process
The rapid advancement of technology in the present competitive environment has encouraged many organizations to expand their NPD activities across organizational boundaries. In recent years, the joint creation method has been used as one of the most successful and effective approaches to the development of competitive advantages, especially in large organizations. Suppliers and some of the leading international organizations are expanding their activities towards each other and in accordance with the literature of creation and value extraction for both sides jointly and simultaneously. Joint creation means the active participation of the supplier in some activities of the organization, one of the most fundamental principles of this emerging view.Contrary to previous research in this paper, in addition to a integrated look at the factors affecting the performance of the process of joint creation with suppliers, the relative value of each factor, taking into account their impact on each other, has been examined.for this purpose, firstly, main factors effecting of joint invention performance are identified. Then these factors classified and organized in a decision model. Because of hierarchical and mutual affects between the factors, analytical network process (ANP) model is proposed. Using the model, ranking of the factors achieved. The Delphi technique is used to identify the most important performance metrics and the ANP has been used to assess the priority of the criteria. The results show that R & D, production, supplier-related propulsion forces and end-of-life management have the most importance and poor status, and Provided some ways to improve them.
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