Account of Psychographic Research in the Development of Regional Tourism
Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
One of the tools of modern marketing research is psychographic methods. They are based on the study of the psychological characteristics of consumers, which are determined by occupation, life positions, interests, values, lifestyle, etc. The article talks about the reasons for the growing attention to the study of psychographic segmentation in various fields of human activity, in particular in the field of tourism. The features of the application of the psychographic factor in determining tourist motivation are determined. With regard to tourism and hospitality, the geographical and sociographic methods used by many researchers do not reveal the "inner" world of a tourist as a consumer of services and do not allow the needs, interests and characteristics of their behaviour to identify in full. Accordingly, the paper considers the features of the application of psychographic classifications in relation to the tourism sector. The advantages of the psychographic method are determined. An attempt was made to use the methodological apparatus in the study of the regional tourism sector in the formation of the "portrait" of a modern tourist. The results of an in-depth interview and questionnaire conducted among the guests of the Kazan city are presented. The paper analyses the experience of using psychographics methods, and considers the possibilities of their use in the strategic planning of regional tourism. Accounting for psychographic research will allow more rational management of regional tourism to carry out.
Language:
English
Published:
Journal of Research in Applied Linguistics, Volume:10 Issue: 1, Spring 2019
Pages:
441 to 448
magiran.com/p2058348  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!