The TOPSIS of Virtual Social Networks Based on the Satisfaction Scale of Users in Tehran
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Nowadays, new communication technologies & Social Networks not only have evolved the economy of life & financial aspects but also changed its symbolic framework. These networks are so effective that you cannot imagine one’s life & his society without them. This research is opt to survey on the role of virtual social networks in view of different aspects of satisfaction of users in first six month of 2018( News distribution, upgrading of public knowledge & awareness, the scale of using virtual social networks & trusting social media like Instagram, Telegram, Facebook & Twitter). The present research is descriptive in nature & has applied questionnaires. 384 people constitute the statistical population of this research. Data analysis has been done by TOPSIS & the general findings are as follows: Telegram with %98 percent of satisfaction, Instagram with %97, the 3rd & fourth place belongs to Twitter & Facebook.
Keywords:
Language:
Persian
Published:
Journal of Interdisciplinary Studies in Communication & Media, Volume:2 Issue: 3, 2019
Pages:
61 to 80
https://www.magiran.com/p2062628
سامانه نویسندگان
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