Investigating the Effect of Food Packaging Elements (Colors, Images, Brand Logo) on Product Selection by Children

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
In this study, the effect of food packaging elements on product selection by children with moderating role of demographic variables was investigated. This research is an applied-field research. In this study, 447 children aged 12- 9 years were studied using cluster sampling. The children comments were collected using a questionnaire and slides designed. To test the reliability, a test-retest method was used and the reliability of the data collection tool was confirmed.  The results show that variables such as color, images, and brand logo in food packaging, influence the selection of foods by children. In addition, data analysis showed that there was no significant relation between age, gender, social status and product selection in children with colorof packaging. Also, there was no significant relation between age, social status and product selection in children with the image of packaging. In addition, there was no significant relation between gender, social status and product choice in children with the brand logo of packaging.
Language:
Persian
Published:
Journal of Packaging Sciencd and Techniques, Volume:10 Issue: 39, 2019
Pages:
72 to 83
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