Performance Evaluation for Dairy Products Supply Chain in Rural Areas of Kermanshah Country
Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The purpose of this study is to evaluate the performance of dairy products supply chain in rural areas of Kermanshah country. The statistical population of the study is about 638 people and consists of three groups, including the employees of Bisotun Milk Factory, sellers of dairy products, and dairy farms in Kermanshah. Based on the Krejcie & Morgan (1970) table, the sample population is calculated at about 240 people. Data collection is carried out by a researcher-made questionnaire. Three experts from the department of rural development of Ilam University verified the validity of the questionnaire, and its reliability is determined to be o.847 using the Cronbach's alpha coefficient. Data were analyzed using the F test, one-way analysis of variance, correlation coefficient, and regression using SPSS 20 software. The results of the research indicate that variables of information flow, coordination among a network's members, marketing and sales, customer satisfaction, and transportation are in good condition. Based on the results of the regression and F test, variables of information flow and coordination, marketing and sales, customer satisfaction, and transportation have a significant effect on supply chain performance, while the two variables of cost and flexibility were not in desirable condition. Therefore, it is suggested that the supply chain should adopt appropriate strategies for better survival and widespread use and incorporate various processes, such as lower costs and greater flexibility in the business environment, which will improve the performance of the supply chain.
Language:
Persian
Published:
Journal of Rural Research, Volume:10 Issue: 3, 2019
Pages:
424 to 437
magiran.com/p2065395  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!