A Mixed Methods Comparison of the Cultural Weight of Persian Neologisms and their Foreign Equivalents in the Light of Emotioncy

Drawing upon the newly-proposed concept of emotioncy in psychology (emotion + frequency of senses), the present study attempts to measure the cultural weight of 6 selected Persian neologisms and their foreign equivalents. To this end, in the quantitative phase, 148 participants were asked to take an emotioncy scale on a number of selected words. Also, to conduct the qualitative phase of the current study, 75 individuals were interviewed about the senses of the words under study. The findings indicated that emotioncy analysis could be an effective and useful method of measuring the cultural weight of words. Moreover, the outcomes revealed that, in most cases, foreign words have recorded higher degrees of emotioncy than their Persian neologisms