A Strategy for Promoting Media Diplomacy of Islamic Republic of Iran in Accordance with the Sustainable Economic Development of Iran during Post- JCPOA efra

Donald Trump's election as the president of the United States, US withdrawal from JCPOA, majority of Republicans in US Senate, rigorous rhetoric of neoconservatives towards Iran, the developments of the West Asian region and the decline of the ISIS terrorist group have created a very deep advertising platform for the economic diplomacy of the Islamic Republic of Iran. The purpose of this research is to provide a proper strategy for promoting media diplomacy in the context of sustainable economic development of Iran during Post-JCPOA era. This research was conducted using Delphi method in three stages using a strategic planning pattern. Experts from this field were interviewed to achieve the research objectives. The results of this study showed that competitive approaches are the most appropriate strategies for promoting media diplomacy in the context of sustainable economic development of Iran during Post-JCPOA era. Finally, the developed competitive approaches were prioritized. The most important strategy of this study is "the semantic integration in the packaging of the message of the Iranian media to manage the image of Iran as a peaceful and stable nation in the global context of sustainable economic development," which is consistent with the soft balance theory