Analysis of Emerging Well-Being Behavior in Isfahan City; a Phenomenological Approach

Nowadays well-being issues and public utility activities have become a source of interest among communities of different tendencies and attitudes. This fact highlights placing more emphasis over the importance of scholarly approaches regarding dealing with such matters. As like, frequently, we can find signs of well-being intents in a great number of people. However, there is no adequate anticipants and underlying conditions to lead people to a well-bieng behaviour. In this paper, based on a qualitative phenomenonology approach and on the grounds of Golaizzi’s method or multi-stage classification, a deep interview course from community of charity managers is desined to extract the key factors of emerging well-being behaviour among Isfahan citizens. Reaching these factors, moving toward realizing and enacting the well-being behaviour in individuals can be facilitated and consequently charities will witness prosperity in their material and non-material resources.In pursuing the key factors of emerging well-being behaviour in people, the concluding key factors based on the Theory of Planned Behaviour (TPB) are grouped in three categories of attitude-based factors, norm-based factors, and behaviour controling perception based factors. The results from classification of charity managers’ experiences in three-category TPB show that the category of attitude-based factors with the most frequency in the analized experiences plays more important role in the emerging well-being behaviour in the people living in Isfahan.