The Attitudes of Single Female Employees to Marriage and its Relationship with Consumption of Cultural Products in Shiraz University of Medical Sciences

Currently, cultural consumption is one of the most common ways of forming and constructing identity, affecting the choices like attitudes towards marriage. The purpose of this study was to investigate the attitude of single female employees of Shiraz University of Medical Sciences towards marriage and its link with the amount of cultural products consumption among this population. Using the theoretical framework of the research, cultural products considered in this study had five components: 1- cultural activities, 2-study books, newspapers and magazines, 3 - using satellite programs, 4 - using the Internet, and 5 - using internal media programs (TV, radio, and cinema). These components were measured using a 14-item questionnaire based on a six-point Likert scale. To gather the data, respondents were asked to specify their cultural consumption, according to six points, from ‘not at all’ to ‘very high’. The responses of the respondents were gathered in each case and were considered as a cultural consumption. The statistical population of the study was single female employees working in Shiraz University of Medical Sciences. The sample size was 345, and the data were collected by a survey method, using a questionnaire. The findings of this research showed that a considerable number, 39.1%, had a negative attitude towards marriage which is indicative of changing attitude towards marriage. Furthermore, all of the components of cultural consumption affected attitude towards marriage. In addition, findings showed that use of Internet and subscription to social networks like telegram (BETA=-0.618) had the most significant effect on the single female employees’ attitudes towards marriage.