Investigating the attitude of tourists towards local-native foods in Mazandaran

Today, tourism is one of the main axis of the economic, political, cultural and social spheres, and attention to it is a basic necessity. This phenomenon has different dimensions. The purpose of this study is to examine one of the dimensions of tourism, food tourism. Of course, this dimension has a variety of issues and this article attempt to review the attitude of tourists towards local food in Mazandaran province.

The research method was quantitative approach in a survey method. The statistical population consisted of 105 tourists selected in local restaurants. To survey the attitude of tourists towards local food, a combination of researcher-made questionnaires and standardized questionnaires were used. Kim and Scarel Factors have been used to set questionnaires.

This study showed that local food can play a major role in the tendency of tourists to travel and is very effective for local economy and local cultural preservation. Tourists considered food as a major source of travel, and argued that the experience of local food was one of their activities in entering the native-local culture. In fact, with the use of food, tourism can be promoted in the dimension of food and the type