Determinant Factors Attracting Tourists in Tehran’s Selected Hospitals (Case Study: Rhinoplasty)

Mounting development of tourism, specifically Health tourism (which is divided into preventive tourism, curative tourism, and aftercare tourism) as an important part of tourism industry is a key for development in many societies, especially developing countries.

The current study concentrates on medical therapy as a branch of curative tourism. The main goal of the research is perusing determinants which attract tourists to come to Atieh and Parsian hospital in Tehran, with aim of undergoing a rhinoplasty.

Findings represent that the most important determinants for attraction of tourists to come to Iran consist of: privilege of Iran to perform rhinoplasty, appropriate services, availability of residence for tourists, tourists’ satisfaction of cost effectiveness, greater advantage of Iran in performing rhinoplasty due to tourists’ carriers, existence of a meaningful relation between age of the tourists and their satisfaction of cost effectiveness, services of hospitals and residential facilities. However, the cost doesn’t have a meaningful correlation with attraction of tourists to have a rhinoplasty.

Findings of this research indicate that Iran has enormous potential to attract international tourists in the field of rhinoplasty, and due to the privileges of Iran, along with existence of expert physicians in the country, we can expect great accomplishments in future.