Analysis of Attitude Towards Sustainable Cultivation of Strawberry among Farmers in Sanandaj County

The purpose of this research was to investigate the attitude of strawberry growers toward sustainable cultivation of strawberry. A descriptive-correlative design with a survey method was used for the research. Using Cochran formula and simple random sampling, 150 strawberry growers were selected from Sanandaj county for the study. A questionnaire was used for data gathering. Its face validity was approved by a panel of faculty members of the Department of Agricultural Extension and Education, University of Kurdistan. Using a pilot study, the reliability of the questionnaire for the farmers' attitude towards sustainable cultivation was 0.65, which indicates its suitability. Cluster analysis and variance analysis were used to group and compare the studied farmers. The results of cluster analysis indicated that farmers could be classified into three categories of positive, neutral and negative attitudes toward sustainability. The findings of the analysis of variance also showed a significant difference between the three groups of farmers in terms of the number of household members, the level of participation in the agricultural extension programs and the level of trust in the communication canals.