Situation Analysis of Iranian Sports Radio Channel from the View Point of Employees and Managers

This present article was carried out with the overall aim of analyzing sports radio Channel from the view point of employees and managers of sports radio channel during 2016. According to the purposes of the research, the research method is mixed method in terms of strategy, and is deep interview and survey in terms of the execution path and is practical in terms of the purpose. The statistical population of the research consisted of all employees and managers of sports radio channel of Islamic Republic of Iran in 2016. According to the limited community size of the research, the census sampling method was used for sampling. After data collection, two parts of descriptive and inferential statistics were used to analyze the gathered information. In the descriptive statistics section, frequency, percentage, means, standard deviation, line graph and bar graph were used and Kolmogorov-Smirnov test and one-sample t test was used to evaluate the proposed hypotheses in the inferential statistics section. All statistical operations were performed by means of SPSS software version 22. The results indicate that from the perspective of personnel and sports radio channel administrators of Islamic Republic of Iran, sports radio channel is in a good condition in terms of having the target and the performance of the network administrator, the network producers, the speakers of the network, real-time reporters, and finally the overall performance of the sports radio channel compared to other networksis in a good condition. But the performance of network field reporters is not suitable. The suggestion is education and reinforcement for reporters.