Analyzing the Local Features of Social Culture in Tourism

The authors of the present study aims at analyzing the local features of Social culture in tourism based on social security discourse .

The method of the survey in data collection is library-documental technique and the opinions of experts are asked through the questionnaire and statistical techniques in 5 spectrums Likert and questionnaire are used to analyze data.

The results of the research indicate that Tehran tourism is in an undesired state because of its undesired situation in   the following three features: confidence (intimacy and honesty), equipollency (equity and legalism) and association (credit and philanthropy).

The authors of the article conclude that the present capacities have to be analyzed to promote and develop the social security level of tourism destinations in a comprehensive and aimed programming.