The Impact of Minimalist Art on Poster Design in Iran

The minimalists who express their ideas and concepts using minimal elements have influenced the artists of the world, including the use of this feature in contemporary poster design is remarkable. The purpose of this study is to investigate the effectiveness of Iranian poster designer of minimalist methods. Minimalism, known as the end of modern art and the beginning of the new postmodern era, has had a major impact on the work of contemporary designers; and graphic designers are influenced by this trend around the world especially in the field of poster design, the pursuit and creation of works are as easy as possible that will have the most impact on the audience. Iranian artists have also been affected by this trend in recent decades. The research method of this study is descriptive-analytical and the results show that in poster design of Iran, fifth generation graphic designers are influenced by minimalism and have been applied in some works. Whereas in the next generation posters of Iranian graphic designers, the tendency towards minimalism and cultural-artistic symbols is directly influenced by the characteristics of western minimalism and the features of Iranian art are less used.