Exploring Entrepreneurship Education Television Programs effects on audience’ Entrepreneurial intention(Case Study: Tehran city)

In today’s world dynamic economy, traditional approaches do not meet the needs of growth and survival and competition and entrepreneurship is seen as anecessity for institutions and individuals. in such Situation,the mechanisms effecting cultural values can be widely used in the tendency of individuals to engage in entrepreneurship, either individually or in from of a business context might be effective. The quantitative and research population of the present study was selected as the target audience of television programs in the city of Tehran in 2017-18 that view the national media. Based on Morgan's table, a sample of 384 people was selected using a simple random approach and a questionnaire was distributed. Data were collected using a researcher-made questionnaire. The findings of the study indicate that the social and entrepreneurial content of the television program has a positive and significant effect on individual entrepreneurial intention. Social content and individual entrepreneurial intention influence organizational entrepreneurial intention. But entrepreneurial content does not affect organizational entrepreneurial intention. .