Strategies for Developing Cultural Economy of Fashion Industry in Iran

In recent decades, the Iranian fashion industry, despite its historical background, has faced particular economic and social considerations that have faced many challenges. Accordingly, social institutions have sought to bring this art-industry into the field of creative industries through commercial, publicity and cultural activities and in turn have created a trend that will be reflected in the economic development of the Iran’s cultural industries. Since exploring value changes in society is one of the key elements in the cultural system of any society, the main issue of the present research is to focus on cultural industries and accept the transformation in the value system of Iranian society to gain an understanding of the economic value of art-fashion industry and its dimensions and weaknesses, strengths and intensifiers. This has helped to organize the concept and position of the creative economy in this area through oversea interactions and the cultural process.

The present article seeks to achieve a value-based process in intervening contextual factors and explaining the selective strategies of developing the cultural economy of Iranian fashion industry and answering the fundamental questions. What role can the fashion industry play in realizing the prospect of a Iran’s cultural economy? How can the economic growth of art that is produced be shaped by changes in value systems?

This research is qualitative, descriptive-analytical and data gathering is done through documentary sources and field findings were based on discourse analysis.

The results suggest that combining art with creativity, knowledge management, up-to-date technology and business process reengineering will boost Iran’s economic growth by inserting the moral economy into the fashion industry.