Investigating the Impact of Piranshahr City Business Role on City Development Strategy Indicators

In response to uncertain future conditions, managerial inefficient and reduction quality of life in cities, since 1999 was proposed a new approach in the literature of planning under title city development s trategy by the Cities Alliance with s trategic nature and to help to create of democracy, decision-making and life improvement. City developments trategy (CDS) is an action plan for balanced development in cities. City development s trategy is defined based on the characteris tics of each city and is evaluated and through its output and it should change the current performance and trend toward optimal conditions. Therefore the purpose of this paper is analyzing the city development s trategy indicators andmeasure of the effectiveness rate of city role on them in order to unders tand current trends and performance Piranshahr city in connection with mentioned factors. The required data were collected using ques tionnaires. The s tatis tical population in this s tudy consis ted of three groups: urban managers, citizens and urban elites. In the group of urban managers, experts and people familiar with urban issues, 50 people and in the urban elite group, 50 were selected as samples. In the group of citizens, also according to the population of the city is 69049 people, using the Cochran formula, the sample size determined and 382 citizens selected and participated in completing the ques tionnaires. At firs tby using the relevant theoretical literature, as well as on the empirical s tudies related to the city development s trategy, four dimensions selected for city development s trategy and finally were selected 56 items. To assess of two dimension indicators of livability, 15 items, to assess three dimensions of competitiveness indicator, 11 items and to assess good urban governance indicators with four indicators, 13 items and Also tow dimension of bankability indicators 16 items were selected and respondents were asked to rate Piranshahr city on each of items on a 5-point Likert scale where 1=Strongly Disagree to 5 = Strongly Agree. Data analysis was done by s tructural equation modeling (SEM) using SPSSand SmartPLS softwares. The reliability of the ques tionnaire is confirmed by using an internal consis tency coefficient of alpha for all variables. Following Verification of the appropriate validity of ques tionnaire by using confirmatory factor analysis, s tructural equation technique with method partial leas t squares was applied to s tudy the relationship between variables. The results of s tructural equations showed that the business role of Piranshahr city has a positive impact on four dimensions of city development s trategy. The Livability with 0.798 s tandard coefficients and the Competitivenesswith 0.325 s tandard coefficients respectively have accepted impact highes t and impact from the role of city. Improving the quality of CDS indicators is effective s tep in order to achieve sus tainable development. The s tudy showed the role that city plays can have a positive impact on city development s trategy indices. Accordingly, attention to the position,city role and the opportunities that have each city, and codification and development of s trategies of appropriate tailored to these the positions and the opportunities can be an effective s tep to further improving these indicators.