The Study Factors Affecting the Interest in Virtual Social Networks among Young People 20-30 Years Old in Andimeshk

Nowadays, social networks play an important role in the transmission of information among individuals in society. Among the audience of social media, young people are its customers and its lively audience. The purpose of this study was to investigate the factors affecting the tendency of virtual social networks among youth in Andimeshk. The research method was survey research and the data collection method was a researcher-made questionnaire. The statistical population of the study consisted of all youths of 20-30 years in Andimeshk city. 348 persons were selected as sample size using Cochran formula. Sampling method was multi-stage clustering and SPSS software was used for data analysis. The results showed that there is a positive and direct relationship between the variables of social disadvantage and family perspectives with the tendency to virtual social networks. Regression analysis shows that 26.6% of the changes in the propensity to virtual social networks are related to independent variables and the variables of social freedom and type of family perspective have more influence on the propensity to virtual social networks.