Effect Competitive Intelligence on Market Orientation and Entrepreneurship in Isfahan Private Sport Club.

Rising of Success factors in the market, emerging of new story competitors, changing of customers tastes and rising of their expectations have treats sports clubs. With regard these situations, competitive intelligence could has an important rule in survive of the sports clubs. The aim of this study is to evaluate the impact of competitive intelligence on marketing and entrepreneurship, using the Isfahan sports clubs case. From methodological point of view, this study is based on descriptive and field method. Statistical population of study is total of 750 customers of clubs in 1395 (2016). 254 people are selected in terms of Morgan table and Structural equation are used for analyzing the results. The final result of study shows competitive intelligence has positive impact on performance of sport clubs.