Modeling and Effects of Urban Tourism on Quality of Life and Creative City (Case Study of Kermanshah)

Today’s world is witnessing a great leap toward the better and the most qualified life. Efforts to improve the quality of urban life is a major concern of the experts. In this way attention to cities as centers that are the main drivers of this flow is very important. The intense competition among cities as tourism destinations has forced cities to find solutions to be differentiated from other cities and tourism destinations. Focus on the development of creative industry and deploying of creative cities strategies is one of the ahead solutions for today’s cities. The aim of this study is to investigate the impact of tourism potentials in the life quality and in the formation of the creative city in Kermanshah city. The research method is analytical-descriptive and the main instrument of data is questionnaire. Statistical population of this study is the residents of Kermanshah city and the sample size for this research is 385 that is obtained from Cochran formula. In order to analyzing the result of questionnaire, the structural equation modeling (SEM) using AMOS software is used and for obtaining the needed map, the GIS software is used. The results showed that tourism potentials are effective in the life quality and life quality is also effective in creating the creative city and the meaningful level for both of them is less than 0/05. Therefore, with identifying and introducing all the potentials to the all, the conditions or backgrounds of the creative city can be provided. Therefore, according to historical, cultural record and many tourist attractions in Kermanshah and with introducing these potentials to all and developing infrastructures for tourism developing and prospering of tourism, city will be led to creativty