Designing and Explaining a Model for Stable Export in Ceramic and Tile Companies

 Iran's ceramic tile industry is one of the largest exporter industries in the country and has a high capacity for furthermore export development. Due to the approaching of emerging countries in the ceramic tile industry, the export competition has become more challenging for Iranian manufacturers. The purpose of this study is to identify and explain the pattern of factors that affect on sustainable export of ceramic tile companies. The aim of this research is to identify and introduce a model to effective factors on stable export for the Ceramic and tile producer. Qualitative-Quantitative research method is used to collect data. In the first Stage, three main dimensions include in depth interviews with dozens Ceramic and tile experts. Export capabilities, organizational capabilities, international factors, and 14 subsidiary factors were identified. In the second stage, 55 item questionnaires are used in the sample of 134 people with the simple random  non-probability sampling method. The population of the research included of sales force, R&D, exports and marketing personal of ten companies that are the member of security and exchange organization. To analyze the data the software’s SPSS22 and AMOS are utilized. The results show that three export capabilities, international factors and organizational capabilities have, respectively, the highest to lowest impact in the stable export. Among the size of export capabilities dimension and Organizational capabilities and international factors, diversity, quality and sanction have, respectively, the most effect on the stable exports.